https://demandbox.co/blog Opinion and field notes on AI search, demand generation, and how growth teams actually operate. en Fri, 18 Sep 2026 09:00:00 GMT Avishai Sam Bitton https://demandbox.co/blog/hire-the-operator-not-the-agency https://demandbox.co/blog/hire-the-operator-not-the-agency Fri, 18 Sep 2026 09:00:00 GMT Avishai Sam Bitton Operating Agency selection Hiring Partnership You are not buying a company, you are buying the working hours of two or three specific people, and almost no selection process is designed to evaluate them. https://demandbox.co/blog/the-status-deck-is-the-tell https://demandbox.co/blog/the-status-deck-is-the-tell Tue, 15 Sep 2026 09:00:00 GMT Avishai Sam Bitton Operating Reporting Agency Operating cadence Report volume is a lagging indicator of results. When there is pipeline to show, the deck gets shorter. https://demandbox.co/blog/pipeline-forecasts-fail-at-conversion-rates https://demandbox.co/blog/pipeline-forecasts-fail-at-conversion-rates Fri, 11 Sep 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Pipeline Forecasting Planning Nobody misses a pipeline number because the spreadsheet multiplied incorrectly. They miss because a single optimistic conversion rate was entered eleven months earlier and never revisited. https://demandbox.co/blog/attribution-is-a-management-tool https://demandbox.co/blog/attribution-is-a-management-tool Tue, 08 Sep 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Attribution Measurement Reporting Attribution models allocate credit according to rules you chose. That makes them a budgeting convention, and treating them as evidence is where the damage starts. https://demandbox.co/blog/reddit-is-underpriced-for-b2b https://demandbox.co/blog/reddit-is-underpriced-for-b2b Fri, 04 Sep 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Reddit Channels Community Reddit is where your buyers say what they actually think, which makes it both the cheapest research asset in B2B and a channel that punishes standard marketing instantly. https://demandbox.co/blog/creative-is-the-targeting https://demandbox.co/blog/creative-is-the-targeting Tue, 01 Sep 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Creative Paid media B2B ads Audience controls have been quietly deprecated in favour of the algorithm, which means the ad itself is now the primary targeting instrument you control. https://demandbox.co/blog/we-killed-half-the-ad-spend https://demandbox.co/blog/we-killed-half-the-ad-spend Fri, 28 Aug 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Paid media Budget Efficiency In almost every paid account I have inherited, the fastest performance gain came from removing spend rather than optimising it. https://demandbox.co/blog/your-brand-is-a-training-set-problem https://demandbox.co/blog/your-brand-is-a-training-set-problem Tue, 25 Aug 2026 09:00:00 GMT Avishai Sam Bitton AI search Positioning Citations Brand An assistant will describe you using the consensus of everything written about you, so vague positioning is no longer a brand risk, it is a retrieval failure. https://demandbox.co/blog/most-aeo-advice-is-recycled-seo https://demandbox.co/blog/most-aeo-advice-is-recycled-seo Fri, 21 Aug 2026 09:00:00 GMT Avishai Sam Bitton AI search AEO GEO Content strategy Answer engines reward being verifiable and being agreed with, which is a different job from ranking, and almost none of the published advice reflects that. https://demandbox.co/blog/stop-optimizing-for-google-alone https://demandbox.co/blog/stop-optimizing-for-google-alone Tue, 18 Aug 2026 09:00:00 GMT Avishai Sam Bitton AI search AI search Organic Measurement Sessions were always a proxy for being found. The proxy broke, the underlying thing did not, and most teams are panicking about the wrong number. https://demandbox.co/blog/mql-is-a-vanity-metric https://demandbox.co/blog/mql-is-a-vanity-metric Fri, 14 Aug 2026 09:00:00 GMT Avishai Sam Bitton Demand gen MQL Pipeline Reporting The MQL exists to settle an internal dispute about effort. It was never designed to predict revenue, and it does not. https://demandbox.co/blog/agencies-sell-activity-not-outcomes https://demandbox.co/blog/agencies-sell-activity-not-outcomes Wed, 12 Aug 2026 09:00:00 GMT Avishai Sam Bitton Operating Agency model Retainers Accountability The default agency contract pays for motion, not movement, and every incentive downstream of that contract follows the money.